Vitamix approached October Creative for assistance in producing a series of summer recipe videos with the goal of showcasing the step-by-step process for each recipe, featuring Vitamix products. This sequence of shoots remains among my favorites to date. I thoroughly enjoy collaborating on set with other team members to bring these recipes to life. The process below highlights elements of pre-production and day-of moments, along with the final result.

vitamix

Co-DP, Cinematographer, Editor: Laura Heller

Food/Prop Styling, Art Direction, Co-DP: Emma Van Buskirk

Color Editing, Grip: Ben Heller